Schwanhäußer Industrie Holding | Heroldsberg & Contact

Schwanhäußer Industrie Holding GmbH & Co.KG is the corporate headquarters of the Schwan-STABILO Group in Heroldsberg and a location where corporate history, international brand strength, and clear family values converge. The company is fully owned by the family, is managed in the sixth generation, and sees itself as a long-term oriented family business with three independent pillars: Cosmetics, Writing Instruments, and Outdoor. The official pages report 38 locations worldwide, 5,205 employees globally, 2,266 employees in Germany, and a revenue of 757.5 million euros for the fiscal year 2024/25. Thus, Heroldsberg is not only a company headquarters but also a strategic hub for central functions, business decisions, and the management of an internationally networked group. Those looking for address, history, jobs, training, or contact information will find the most important facts here, compactly and neatly organized. ([schwan-stabilo.com](https://www.schwan-stabilo.com/en/company-group/at-a-glance))

History from 1855 to Heroldsberg

The roots of today's Schwanhäußer Industrie Holding date back to the mid-19th century. In 1855, the predecessor company received permission to manufacture pencils, and in 1865, Gustav Adam Schwanhäußer took over the indebted factory for 32,000 guilders and modernized machines, processes, and product range. This early phase is more than just a nostalgic look back, as it explains the entrepreneurial style that is still palpable today: recognizing opportunities, embracing technical developments, and shaping a strong brand from a classic product. Already in 1875, Gustav Adam Schwanhäußer chose the swan as the company emblem, which is still considered the oldest registered figurative trademark of the company. Also in 1875, he applied for a patent for colored copying pencils, an early indication that innovation and market observation were closely linked even then. Later, with the first eyebrow pencil in 1927, another milestone was added, laying the foundation for the cosmetics branch. ([schwan-stabilo.com](https://www.schwan-stabilo.com/en/170-years-schwan-stabilo))

The decisive spatial break occurred in the 1990s. When the Nuremberg homeland became too cramped for growth, the corporate group chose Heroldsberg as the new location. The official anniversary page describes how a modern administrative building and a contemporary production facility were created on a 74,000 square meter site within just 14 months. In September 1995, a new phase began, significantly improving productivity, logistics, and organizational structure. The move not only brought more space but also new opportunities for openness, transparency, and flexible working. This is important for later development because it created the conditions to separate administration, production, and development in a modern way while also connecting them. For visitors or seekers, this point is particularly relevant: Heroldsberg is not just any external site, but the place where the company took its current form. ([schwan-stabilo.com](https://www.schwan-stabilo.com/gfx/presse/schwan-stabilo/Geschichte_150Jahre_DE.pdf))

Another milestone followed in 1996 with the establishment of Schwanhäußer Industrie Holding GmbH & Co. KG as an umbrella for the major business areas. The official company history describes this step as a response to the increased complexity of an international family business. Since then, the holding has consolidated central tasks such as accounting, human resources, taxes, and patents while simultaneously creating the framework in which the individual areas can operate with more independence. This is precisely what makes the Heroldsberg location so interesting to this day: it is not just an administration, but the structure that has transformed a traditional brand into a modern, well-organized corporate entity. The combination of tradition, modernization, and clear governance is therefore a central theme when trying to understand Schwanhäußer Industrie Holding as a corporate headquarters. ([schwan-stabilo.com](https://www.schwan-stabilo.com/gfx/presse/schwan-stabilo/Geschichte_150Jahre_DE.pdf))

Company Headquarters, Locations, and Three-Pillar Principle

The official company headquarters is located at Schwanweg 1 in 90562 Heroldsberg. The address appears both in the imprint and on the contact and location pages of the corporate group. It also becomes clear that Heroldsberg is not only the postal headquarters but is explicitly referred to as the Company headquarters or Head office. This clear designation is particularly helpful for search intent, as many users are not looking for a classic event location but for a company address, contacts, location data, or business contact methods. Schwanhäußer Industrie Holding is thus an industrially shaped company location with a central control function and not a public event venue. The official pages make this character very clear by presenting the headquarters, brands, subsidiaries, and contact points in a common structure. ([schwan-stabilo.com](https://www.schwan-stabilo.com/en/contact))

The corporate group is 100 percent family-owned and lists 38 locations worldwide on the overview page. In Europe, the focus is on Germany, Belgium, France, the United Kingdom, Italy, the Netherlands, Austria, Poland, Slovakia, Spain, the Czech Republic, and Hungary; there are also locations in North and South America as well as in Asia. For Germany, Heroldsberg, Weißenburg, Gersthofen, Köngen, and Taufkirchen are important points in the group's network. This distribution shows that while Heroldsberg is the headquarters, the group operates internationally and is geographically well-positioned. Especially at Schwan-STABILO, the three-pillar principle is crucial: Cosmetics, Writing Instruments, and Outdoor are independent areas with their own markets, products, and management structures. Heroldsberg thus serves as a common organizational framework for different business models. ([schwan-stabilo.com](https://www.schwan-stabilo.com/en/company-group/at-a-glance))

The official history also emphasizes that the holding forms exactly that bracket which takes on common tasks while simultaneously creating space for independence. This is a relevant point from an SEO and user perspective because many search queries around the name Schwanhäußer Industrie Holding actually lead to the overall group: Where is the headquarters located? Which brands are included? What is the structure? What locations are there? The answers to these questions create a consistent picture of a modern family business that has grown historically but does not cling to old structures. The Heroldsberg location thus stands for centrality, clarity, and continuity, while the other locations make the operational breadth of the group visible. Those who know the address quickly understand: Here lies the organizational heart of a company that is active in several markets simultaneously. ([schwan-stabilo.com](https://www.schwan-stabilo.com/gfx/presse/schwan-stabilo/Geschichte_150Jahre_DE.pdf))

Revenue, Employees, and Current Key Figures

For current classification, the published key figures of the corporate group are particularly important. On the overview page for the fiscal year 2024/25, Schwan-STABILO reports 5,205 employees worldwide, of which 2,266 are in Germany, as well as a revenue of 757.5 million euros. These figures depict a company that operates internationally but remains strongly anchored in Germany. For many users, such figures are not just pure statistics but a signal of relevance, stability, and economic size. Combined with the note that the company is fully family-owned, this creates the image of a traditional yet economically professionally positioned corporation. Particularly in connection with the search for revenue or company size, this figure is therefore a central SEO element. Those interested in the Heroldsberg location often also look for the economic data behind the address. Exactly this data is provided by the current company overview in compressed form. ([schwan-stabilo.com](https://www.schwan-stabilo.com/en/company-group/at-a-glance))

The anniversary page from 2025 adds to this view with a cut-off date of June 30, 2024, reporting around 800 million euros in revenue and around 5,300 employees worldwide. This slight deviation is not a contradiction but a result of different reporting periods and publications. For serious corporate communication, this is typical: figures are updated depending on the fiscal year, cut-off date, and presentation context. Important for the substantive classification is therefore not the small difference but the clear trend: Schwan-STABILO is an international corporate group with several thousand employees and revenue in the high three-digit million range. This underscores the significance of the Heroldsberg location as the corporate headquarters of an economically significant family business. Thus, those searching for revenue, employees, or economic performance will find reliable, official figures here instead of mere estimates. ([schwan-stabilo.com](https://www.schwan-stabilo.com/en/170-years-schwan-stabilo))

Additional insights are provided by the corporate page under the keyword DNA. It states that employees at the German locations come from 36 nations, the equity ratio is nearly 50 percent, and over 80 percent of trainees remain with the company after their training. These details are interesting because they go beyond pure revenue data and tell something about the culture of the group: diversity, financial robustness, and sustainable personnel development are part of the self-understanding. This is particularly important for applicants, business partners, and local interested parties, as it shows that the group is not only large but also structurally solid. Combined with the long company history and the many locations, it becomes clear why Schwanhäußer Industrie Holding is perceived as a location of high strategic importance. ([schwan-stabilo.com](https://www.schwan-stabilo.com/en/company-group/our-dna))

Jobs, Training, and Careers at Schwan-STABILO

Those looking for jobs or career opportunities will find clear points of contact on the official pages of the Schwan-STABILO Group. The career page describes working in the company as a mix of family business, international brands, and modern work culture. Mentioned are, among other things, flexible working time models, home office, sabbaticals, training opportunities, company catering, fitness offerings, health management, and employee discounts. It is also important for applicants that current job offers can be submitted directly through the job portal and that the email address jobs@schwan-stabilo.com is officially provided. Initiatives applications are also explicitly possible. This makes it clear: The Heroldsberg location is not only an administrative address but also a relevant employer with structured application processes and clear points of contact. ([schwan-stabilo.com](https://www.schwan-stabilo.com/de/karriere))

The training area is particularly detailed. It states that the group trains at the locations of Heroldsberg, Weißenburg, and Gersthofen and offers a total of 17 training or dual study programs. Among others, commercial, technical, chemical, logistical, and IT-oriented professions as well as dual study programs and a cooperative study program are listed. It is also mentioned that a train station is located nearby and travel cost subsidies are offered, supporting an environmentally friendly commute. For many search queries related to jobs, training, or internships, this is an important practical tip. The family-oriented corporate philosophy is also emphasized on the career page: flexible models, open communication, individual development, and a high importance of work-life balance. This makes the group attractive to applicants who are looking for not just a job but a long-term career perspective. ([schwan-stabilo.com](https://www.schwan-stabilo.com/de/ausbildung))

In addition, the training page refers to internships, trial internships, theses, and dual study models. For the Heroldsberg location, this is particularly relevant because many commercial and technical training profiles are bundled there. Also interesting is the direct contact with the training contacts, who are named with their names and functions. This shows that Schwan-STABILO does not appear anonymous in the application process but relies on personal support. For an SEO-oriented location page, this point is valuable because the keyword intent jobs, training, and internship places directly meets real, official content. Those looking for a career opportunity in Heroldsberg will therefore find not only a company address at Schwanhäußer Industrie Holding but also a wide-ranging career spectrum with clear entry opportunities. ([schwan-stabilo.com](https://www.schwan-stabilo.com/de/ausbildung))

Contact, Address, and Visitor Information in Heroldsberg

The most important contact details are officially and easily accessible. Schwanhäußer Industrie Holding GmbH & Co.KG can be found at Schwanweg 1, 90562 Heroldsberg. The imprint states the phone number +49 911 567-0, the fax number +49 911 567-4444, and the email info@schwan-stabilo.com. The company is also described as a limited partnership based in Heroldsberg; the personally liable partner is Schwanhäußer Industrie Holding Verwaltungs GmbH at the same location. For anyone looking for a clean, current company address, these are the reliable basic data. Equally important: The contact page lists specific contacts for the Heroldsberg location and the individual business areas, making orientation easier and direct communication simpler. ([schwan-stabilo.com](https://www.schwan-stabilo.com/en/contact))

Unlike a classic event location, the corporate group does not publish public information about visitor parking, room plans, or a general visitor guide. This is logical, as this is an industrial and administrative location, not an event venue with public traffic. Therefore, anyone planning an appointment on-site should use the official contact channels and coordinate visits directly. This is a conclusion drawn from the published pages, which primarily display address, phone, email, and functional contacts. Especially for business inquiries, this direct route is more sensible than searching for tourist visitor information, which is not offered on the official pages. For the SEO logic of a location page, this difference is important because search queries about parking, directions, or contact here are more aimed at corporate service than event logistics. ([schwan-stabilo.com](https://www.schwan-stabilo.com/en/contact))

Additionally, the contact page shows that the group consolidates several brands and companies at one location, including Schwan-STABILO Cosmetics, STABILO International, and Schwan-STABILO Promotion Products. This is helpful for users looking for a specific department or brand but not knowing how the group is organized. The Heroldsberg location is thus not only the official address of the holding but also a central access point for the most important business areas. Those coming from outside should therefore check the respective contact function in advance and coordinate the visit with the correct unit. In this way, a simple address becomes a clearly structured company location with reliable contacts. ([schwan-stabilo.com](https://www.schwan-stabilo.com/en/contact))

Brand, Innovation, and Special Milestones

The history of Schwanhäußer Industrie Holding is closely linked to brand innovation. In 1875, Gustav Adam Schwanhäußer chose the swan as the trademark; according to the company page, it is the oldest figurative mark registered with the German Patent and Trademark Office. In the same year, he registered colored copying pencils, which were available in black, red, and blue, thus bringing more color to office life. This early connection of technology, design, and utility runs through the entire company history. In 1927, the first eyebrow pencil was launched, marking the entry into the cosmetics industry and preparing for the later international strength of this area. It is already clear here that the group did not rely on a single product but on the ability to recognize market changes and develop new business fields from them. ([schwan-stabilo.com](https://www.schwan-stabilo.com/en/170-years-schwan-stabilo))

Later milestones show the same logic in a new form. In 1971, the STABILO BOSS was launched, which remains one of the most well-known products of the brand to this day. In 1977, the orange-white Point 88 followed, which established itself as a classic pen for school, office, and everyday life. The company describes such developments as a result of market proximity, entrepreneurial courage, and the will to translate practical solutions into durable products. This attitude is also visible in the corporate DNA: curiosity, entrepreneurial spirit, foresight, and family responsibility form the core of the self-understanding. This is not just an image but a line that can be traced over generations. For seekers, this is exciting because the brand thus becomes comprehensible not only as a company name but as a cultural and economic system. ([schwan-stabilo.com](https://www.schwan-stabilo.com/en/170-years-schwan-stabilo))

The Heroldsberg location itself also benefits from this brand history. The modern architecture, which emphasizes transparency, clear structure, and good lighting conditions, aligns with the idea of a company that thinks openly, modernly, and long-term. The official texts connect the location development with ecological standards, efficient logistics, and a working world that combines stability with openness. Together with the high number of training positions, the international workforce, and family-friendly offerings, a profile emerges that goes far beyond the mere company address. Schwanhäußer Industrie Holding thus stands for a rare mix of tradition, industrial precision, and ongoing renewal. Therefore, those searching for Heroldsberg in connection with Schwan-STABILO will find not just a location but a corporate history that is still actively being written today. ([schwan-stabilo.com](https://www.schwan-stabilo.com/gfx/presse/schwan-stabilo/Geschichte_150Jahre_DE.pdf))

Sources:

• Schwan-STABILO - Imprint
• Schwan-STABILO - At a Glance
• Schwan-STABILO - Locations
• Schwan-STABILO - 170 Years of Schwan-STABILO
• Schwan-STABILO - Careers and Training